Timeline

• View the full timeline with all your deadlines and our deliverables

• By January 31 please send all your beer details to Eric via this form.

Preferred Vendors and Partner Discounts

• See our list of vendors and partner discounts here

  • Hops - Yakima Chief Hops is offering a 50% discount on spot hops so long as you commit to adding a reasonable % that you save to your donation to your nonprofit partner.

  • Malt - See our list of craft maltsters around the country and any discounts they are offering.

  • Packaging

    • Canworks - 50% discount on digital direct-to-print cans

    • Craft Canning - 50% discount on digital direct-to-print cans

Video Courses

Our Earth To Beer crash course. All assets/templates that we mention in the videos are linked below under “Marketing, Sales, and Communications Assets.”

• Introduction

• Engaging A Nonprofit Partner

• Conceptualizing Your Beer

• Your Beer Labels Are Here, Now What? - no longer applicable. We will update your labels

• Pre-Selling Your Beer

• Local Earned Media PR

• Owned Media

Marketing, Sales, and Communications Assets

• General Communication Templates

  • Nonprofit Outreach Template - available now

  • PR Templates

    • Press Release Templates - available now

    • Media kit assets - available now and adding more as we go

• Label Files (Mentioned in video #3: Your Labels Are Here)

  • Label template production files - sent directly via email

  • Label Guidelines - use this as a guide to update your label - available now

• Sales Assets and Templates (Mentioned in video #4: Pre-Selling Your Beer)

  • Collaborative pitching

    • Pre-Sales collaborative email template to retailers and campaign level image to attach to the email - available now

    • Pre-sales collaborative beer info spreadsheet for retailers - available now

    • Pre-sales tracking spreadsheet - available now

  • Sales sheet (for individual breweries) Illustrator template - available now.

    • Breweries add beer details, UPC, pricing, logo and beer rendering. Beer rendering will be available mid February to all breweries that sent beer info details.

• Visual Assets

  • Print Ready Posters - available now

  • Social Media Assets - available now

  • Design templates so you can design your own - available now