Earth To Beer:
A national Earth Day beer campaign making local impact

WE ARE ON HIATUS FOR 2025 AS WE WELCOME A NEW LITTLE ADDITION TO OUR FAM!

Earth To Beer is a national campaign that challenges brewers to craft a packaged beer that’s better for the planet, pushing the limits of each brewery’s environmental stewardship and sustainable business practices. The Earth To Beer campaign:

  1. Inspires breweries to support sustainable, environmentally-friendly producers and suppliers

  2. Fosters lasting partnerships between breweries and local environmental nonprofits

  3. Drives cash donations to nonprofit partners around the country

Our Partners and Sponsors

How it works for breweries:

  1. Breweries formally join the campaign

    • There is a marketing fee and a donation requirement to join the campaign. Scholarships available to BIPOC-owned and brand new breweries.

  2. We give you a timeline of deliverables

  3. We build an individualized beer label based on the Earth To Beer theme

  4. We provide a number of other marketing and communication services throughout the campaign

  5. You launch the beer in April, with celebrations happening leading up to Earth Day,
    April 22

Want to join the campaign? Learn more here.
Want to join the campaign? Learn more here.